Social media
Introduction
Social media ar interactive computer-mediated technologies
that facilitate the creation and sharing of information, ideas, career
interests and totally different varieties of expression via virtual communities
and networks.[1] the variability of stand-alone and integral social media
services presently obtainable introduces challenges of definition; but, there
ar some common features:[2]
Social media are interactive Web 2.0 Internet-based
applications.[2][3]
User-generated content, such as text posts or comments,
digital photos or videos, and data generated through all online interactions,
is the lifeblood of social media.[2][3]
Users produce service-specific profiles for the web site or
app that ar designed and maintained by the social media organization.[2][4]
Social media facilitate the event of on-line social networks
by connecting a user's profile with those of alternative people or teams.[2][4]
The variety of evolving complete and inherent social media
services makes it troublesome to stipulate them.[2] However, marketing and
social media experts broadly agree that social media includes the following 13
styles of social media: blogs, business networks, collaborative projects,
enterprise social networks, forums, microblogs, photo sharing, products/services
review, social bookmarking, social gaming, social networks, video sharing, and
virtual worlds.[13]
The idea that social media ar outlined just by their ability
to bring folks along has been seen as too broad, as this would suggest that
fundamentally different technologies like the telegraph and telephone are also
social media.[14] The terminology is unclear, with some early researchers
referring to social media as social networks or social networking services in
the mid 2000s.[4] A newer paper from 2015[2] reviewed the outstanding
literature within the space and known four common options distinctive to Then-Current Social Media Services:
·
Social media are Web 2.0 Internet-based
applications.[2][3]
·
User-generated content (UGC) is that the lifeblood
of the social media organism.[2][3]
·
Users produce service-specific profiles for the
positioning or app that ar designed and maintained by the social media
organization.[2][4]
·
Social media facilitate the event of on-line
social networks by connecting a user's profile with those of different people
or teams.[2][4]
Mobile Social Media;
·
Mobile social media ask the utilization of
social media on mobile devices like smartphones and pill computers. Mobile
social media ar a helpful application of mobile selling as a result of the
creation, exchange, and circulation of user-generated content can assist
companies with marketing research, communication, and relationship
development.[20] Mobile social media take issue from others as a result of they
incorporate this location of the user (location-sensitivity) or the time delay
between causing and receiving messages (time-sensitivity). According to Andreas
Kaplan, mobile social media applications can be differentiated among four
types:[20]
·
Space-timers (location and time sensitive):
Exchange of messages with relevancy principally for one specific location at
one specific purpose in time (e.g. Facebook Places WhatsApp; Foursquare)
·
Space-locators (only location sensitive):
Exchange of messages, with relevance for one specific location, which is tagged
to a certain place and read later by others (e.g. Yelp; Qype, Tumblr,
Fishbrain)
·
Quick-timers (only time sensitive): Transfer of
ancient social media applications to mobile devices to increase immediacy (e.g.
posting Twitter messages or Facebook status updates)
·
Slow-timers (neither location nor time
sensitive): Transfer of ancient social media applications to mobile devices
(e.g. watching a YouTube video or reading/editing a Wikipedia article)
BOTS
Social media can enable companies to get in the form of
greater market share and increased audiences.[22] Internet bots have been
developed which facilitate social media marketing. Bots are automated programs
that run over the internet,[23] with the most important social media marketing
examples being chatbots and social bots.[24] Chatbots and social bots are
programmed to mimic natural human interactions like feeling, commenting,
following, and unfollowing on social media platforms.[25] a replacement trade
of larva suppliers has been created.[26] Social bots and chatbots have created
an ANalytical crisis at intervals the marketing industry[27] as they produce it
hard to differentiate between human interactions and automatic beast
interactions.[27] Some bots area unit negatively poignant their selling
knowledge inflicting a "digital cannibalism" in social media
marketing. Additionally, some bots violate the terms of use on many social
mediums such as Instagram, which can result in profiles being taken down and
banned.[28]
Patents Of Social Media Technology
There has been rising within the variety of U.S. patent
applications that cowl new technologies associated with social media, and the
number of them that are published has been growing rapidly over the past five
years. There are now over 2000 published patent applications.[34] As many as
7000 applications may be currently on file including those that haven't been
published yet. Only slightly over one hundred of those applications have issued
as patents, however, mostly because of the multi-year backlog in examination of
business technique patents, patents that define and claim new methods of doing
business.[35
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